“It is irrelevant to the entrepreneur, as the servant of the consumers, whether the wishes and wants of the consumers are wise or unwise, moral or immoral. He produces what the consumers want. In this sense he is amoral. He manufactures whiskey and guns just as he produces food and clothing. It is not his task to teach reason to the sovereign consumers. Should one entrepreneur, for ethical reasons of his own, refuse to manufacture whiskey, other entrepreneurs would do so as long as whiskey is wanted and bought. It is not because we have distilleries that people drink whiskey; it is because people like to drink whiskey that we have distilleries. One may deplore this. But it is not up to the entrepreneurs to improve mankind morally. And they are not to be blamed if those whose duty this is have failed to do so.”

“It is not the fault of the entrepreneurs that the consumers, the people, the common man, prefer liquor to Bibles and detective stories to serious books, and that governments prefer guns to butter. The entrepreneur does not make greater profits in selling bad things than in selling good things. His profits are the greater the better he succeeds in providing the consumers with those things they ask for most intensely.”

“He had a habit of remarking to bartenders that he didn't see any sense in mixing whiskey with water since the whiskey was already wet.”

“As adults we try to relax from the never-ending quest for reason and order by drinking a little whiskey or smoking whatever works for us, but the wisdom isn't in the whiskey or the smoke. The wisdom is in the moments when the madness slips away and we remember the basics.”

“He liked to read with the silence and the golden color of the whiskey as his companions. He liked food, people, talk, but reading was an inexhaustible pleasure. What the joys of music were to others, words on a page were to him.”

“Need 'nother whiskey. Whiskey chaser. Gotta get two men drunk." Mr. Cohan placed both hands on the bar. "Mr. Walsh," he said severely, "in Gavagan's we will serve a man a drink to wet his whistle, or even because his old woman has pasted him with a dornick, but a drink to get drunk with I do not sell. Now I'm telling you you've had enough for tonight, and in the morning you'll be thanking me..." ("My Brother's Keeper")”