“I mean, full stops are quite important, aren't they? Yet by contrast to the versatile apostrophe, they are stolid little chaps, to say the least. In fact one might dare to say that while the full stop is the lumpen male of the punctuation world (do one job at a time; do it well; forget about it instantly), the apostrophe is the frantically multi-tasking female, dotting hither and yon, and succumbing to burn-out from all the thankless effort.”

“To those who care about punctuation, a sentence such as "Thank God its Friday" (without the apostrophe) rouses feelings not only of despair but of violence. The confusion of the possessive "its" (no apostrophe) with the contractive "it's" (with apostrophe) is an unequivocal signal of illiteracy and sets off a Pavlovian "kill" response in the average stickler.”

“Why did the Apostrophe Protection Society not have a militant wing? Could I start one? Where do you get balaclavas?”

“If this satanic sprinkling of redundant apostrophes causes no little gasp of horror or quickening of the pulse, you should probably put down this book. By all means congratulate yourself that you are not a pedant or even a stickler; that you are happily equipped to live in a world of plummeting punctuation standards; but just don't bother to go any further.”

“Those spineless types who talk about abolishing the apostrophe are missing the point.”

“Part of one's despair, of course, is that the world cares nothing for the little shocks endured by the sensitive stickler. While we look in horror at a badly punctuated sign, the world carries on around us, blind to our plight. We are like the little boy in The Sixth Sense who can see dead people, except that we can see dead punctuation. Whisper it in petrified little-boy tones: dead punctuation is invisible to everyone else -- yet we see it all the time. No one understands us seventh-sense people. They regard us as freaks. When we point out illiterate mistakes we are often aggressively instructed to "get a life" by people who, interestingly, display no evidence of having lives themselves. Naturally we become timid about making our insights known, in such inhospitable conditions. Being burned as a witch is not safely enough off the agenda.”

“I recently heard of someone studying the ellipsis (or three dots) for a PhD. And, I have to say, I was horrified. The ellipsis is the black hole of the punctuation universe, surely, into which no right-minded person would willingly be sucked, for three years, with no guarantee of a job at the end. ”