“...intelligence nowadays is all about application: it is the ability 'to take in a complex system and learn its rules on the fly'. For young people, this ability is second nature. Any fool knows that, if you need a new and unfamiliar VCR programmed in a hurry, you commandeer any small passing child to do it.”

“When you by nature subscribe to the view that everyone except yourself is a berk or a wanker, it is hard to bond with anybody in any rational common cause.”

“The rule is: the word 'it's' (with apostrophe) stands for 'it is' or 'it has'. If the word does not stand for 'it is' or 'it has' then what you require is 'its'. This is extremely easy to grasp. Getting your itses mixed up is the greatest solecism in the world of punctuation. No matter that you have a PhD and have read all of Henry James twice. If you still persist in writing, 'Good food at it's best', you deserve to be struck by lightning, hacked up on the spot and buried in an unmarked grave.”

“If this satanic sprinkling of redundant apostrophes causes no little gasp of horror or quickening of the pulse, you should probably put down this book. By all means congratulate yourself that you are not a pedant or even a stickler; that you are happily equipped to live in a world of plummeting punctuation standards; but just don't bother to go any further.”

“I apologise if you all know this, but the point is many, many people do not. Why else would they open a large play area for children, hang up a sign saying "Giant Kid's Playground", and then wonder why everyone stays away from it? (Answer: everyone is scared of the Giant Kid.)”

“For any true stickler, you see, the sight of the plural word “Book’s” with an apostrophe in it will trigger a ghastly private emotional process similar to the stages of bereavement, though greatly accelerated. First there is shock. Within seconds, shock gives way to disbelief, disbelief to pain, and pain to anger. Finally (and this is where the analogy breaks down), anger gives way to a righteous urge to perpetrate an act of criminal damage with the aid of a permanent marker.”

“Offence is so easily given. And where the 'minority' issue is involved, the rules seem to shift about: most of the time a person who is female/black/disabled/gay wants this not to be their defining characteristic; you are supposed to be blind to it. But then, on other occasions, you are supposed to observe special sensitivity, or show special respect.”