“To those who care about punctuation, a sentence such as "Thank God its Friday" (without the apostrophe) rouses feelings not only of despair but of violence. The confusion of the possessive "its" (no apostrophe) with the contractive "it's" (with apostrophe) is an unequivocal signal of illiteracy and sets off a Pavlovian "kill" response in the average stickler.”

“Those spineless types who talk about abolishing the apostrophe are missing the point.”

“A man who will misuse an apostrophe is capable of anything.” Con Houlihan”

“[Lydia tut-tutted on seeing the grocer's apostrophe]”

“If this satanic sprinkling of redundant apostrophes causes no little gasp of horror or quickening of the pulse, you should probably put down this book. By all means congratulate yourself that you are not a pedant or even a stickler; that you are happily equipped to live in a world of plummeting punctuation standards; but just don't bother to go any further.”

“I mean, full stops are quite important, aren't they? Yet by contrast to the versatile apostrophe, they are stolid little chaps, to say the least. In fact one might dare to say that while the full stop is the lumpen male of the punctuation world (do one job at a time; do it well; forget about it instantly), the apostrophe is the frantically multi-tasking female, dotting hither and yon, and succumbing to burn-out from all the thankless effort.”