“When you by nature subscribe to the view that everyone except yourself is a berk or a wanker, it is hard to bond with anybody in any rational common cause.”

“If this satanic sprinkling of redundant apostrophes causes no little gasp of horror or quickening of the pulse, you should probably put down this book. By all means congratulate yourself that you are not a pedant or even a stickler; that you are happily equipped to live in a world of plummeting punctuation standards; but just don't bother to go any further.”

“...intelligence nowadays is all about application: it is the ability 'to take in a complex system and learn its rules on the fly'. For young people, this ability is second nature. Any fool knows that, if you need a new and unfamiliar VCR programmed in a hurry, you commandeer any small passing child to do it.”

“...when a phone call competes for attention with a real-world conversation, it wins. Everyone knows the distinctive high-and-dry feeling of being abandoned for a phone call, and of having to compensate - with quite elaborate behaviours = for the sudden half-disappearance of the person we were just speaking to. 'Go ahead!' we say. 'Don't mind us! Oh look, here's a magazine I can read!' When the call is over, other rituals come into play, to minimise the disruption caused and to restore good feeling.”

“Part of one's despair, of course, is that the world cares nothing for the little shocks endured by the sensitive stickler. While we look in horror at a badly punctuated sign, the world carries on around us, blind to our plight. We are like the little boy in The Sixth Sense who can see dead people, except that we can see dead punctuation. Whisper it in petrified little-boy tones: dead punctuation is invisible to everyone else -- yet we see it all the time. No one understands us seventh-sense people. They regard us as freaks. When we point out illiterate mistakes we are often aggressively instructed to "get a life" by people who, interestingly, display no evidence of having lives themselves. Naturally we become timid about making our insights known, in such inhospitable conditions. Being burned as a witch is not safely enough off the agenda.”

“Proper punctuation is both the sign and the cause of clear thinking.”

“I apologise if you all know this, but the point is many, many people do not. Why else would they open a large play area for children, hang up a sign saying "Giant Kid's Playground", and then wonder why everyone stays away from it? (Answer: everyone is scared of the Giant Kid.)”