“..... it would be interesting to find out what goes on in that moment when someone looks at you and draws all sorts of conclusions.”

“There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.”

“A study at the University of Utah found that if you ask someone why he is friendly with someone else, he’ll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, you’ll find out that what they actually share is similar activities. We’re friends with the people we do things with, as much as we are with the people we resemble. We don’t seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.”

“Insight is not a lightbulb that goes off inside our heads. It is a flickering candle that can easily be snuffed out.”

“There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”

“He was maxed out. He had noresources left to do anything else. That's what happenswhen you're tired. Your decision-making skills erode. Youstart missing things—things that you would pick up onany other day.”

“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”