“our unconscious reactions come out of a locked room, and we can't look inside that room. but with experience we become expert at using our behavior and our training to interpret - and decode - what lies behind our snap judgment and first impressions.”

“The answer is that we are not helpless in the face of our first impressions. They may bubble up from the unconscious - from behind a locked door inside of our brain - but just because something is outside of awareness doesn't mean it's outside of control.”

“Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions . . . by changing the experiences that comprise those impressions.”

“A room is not just a room. A room is a manifestation of a state of mind, the product of an intelligence. Either conscious (...) or unconscious. We make our rooms, and then our rooms make us.”

“What we see and hear is what we think about. What we think about is what we feel. What we feel influences our reactions. Reactions become habits and it is our habits that determine our destiny.”

“our power of thin-slicing and snap judgment are extraordinary.but even the giant computer in our unconscious need a moment to do its work.”