“Practice isn't the thing you do once you're good. It's the thing you do that makes you good.”

“He was maxed out. He had noresources left to do anything else. That's what happenswhen you're tired. Your decision-making skills erode. Youstart missing things—things that you would pick up onany other day.”

“Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head.”

“Nothing frustrates me more than someone who reads something of mine or anyone else's and says, angrily, 'I don't buy it.' Why are they angry? Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head—even if in the end you conclude that someone else's head is not a place you'd really like to be.”

“You don't start at the top if you want to find the story. You start in the middle, because it's the people in the middle who do the actual work in the world.”

“There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”

“A study at the University of Utah found that if you ask someone why he is friendly with someone else, he’ll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, you’ll find out that what they actually share is similar activities. We’re friends with the people we do things with, as much as we are with the people we resemble. We don’t seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.”