“The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.”

“In a blind taste-test, my kisses were rated as Helen Kelleresque. Women love how the only sense I keenly possess is nonsense.”

“In experiments at Baylor University where people were given Coke and Pepsi in unmarked cups and then hooked up to a brain scanner, the device clearly showed a certain number of them preferred Pepsi while tasting it. When those people were told they were drinking Pepsi, a fraction of them, the ones who had enjoyed Coke all their lives, did something unexpected. The scanner showed their brains scrambling the pleasure signals, dampening them. They then told the experimenter afterward they had preferred Coke in the taste tests.”

“We have tested and tasted too much, lover-Through a chink too wide there comes in no wonder.”

“The blinding colors on his tie resembled a Rorschach test and prompted Jazz to slip on her sunglasses.”

“Whoever can't see the whole in every part plays at blind man's bluff. A wise man tastes the entire Tigris in every sip.”