“We live in a world that assumes that the quality of a decision is directly related to the time and effort that went into making it...We believe that we are always better off gathering as much information as possible an depending as much time as possible in deliberation. We really only trust conscious decision making. But there are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world. The first task of Blink is to convince you of a simple fact: decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.”

“In an environment where there are too many choices, too many decisions, too much information, and too many demands on our cognition, it pays to be judicious about the complexity we voluntarily sign up for. When we make the decision to streamline our lives, we also create time and room to think with focus and intent. In a complex world, time to stand back and look at the big picture, time to consider our options more carefully, time to make more deliberate decisions, and time to breathe are necessities for survival.”

“Contrary to what most people think, making a decision is one of the easiest decisions in the world, as is more than proved by the fact that we make decision upon decision throughout the day, there, however, we run straight into the heart of the matter, for these decisions always come to us afterward with their particular little problems, or, to make ourselves quite clear, with their rough edges needing to be smoothed, the first of these problems being our capacity for sticking to a decision and the second our willingness to follow it through.”

“For the employee, the goal is to have full access to necessary information and as much independent decision-making ability as possible. For the entrepreneur, the goal is to grant as much information and independent decision-making ability to employees or contractors as possible.”

“Sometimes we make decisions about our life and they feel like the right decision at the time. No, they are the right decision at the time. But that doesn't mean they'll be the right decision forever.”

“making a decision was only the beginning of things. When someone makes a decision, he is really diving into a strong current that will carry him to places he had never dreamed of when he first made the decision.”