“You don't start at the top if you want to find the story. You start in the middle, because it's the people in the middle who do the actual work in the world.”

“Once you call something a story, it's set in stone. It has a beginning, a middle, and an end that can't be transformed, because by definition, if you do that, it's not the same story anymore”

“Tell your story. Don't try and tell the stories that other people can tell. Any starting writer starts out with other people's voices. But as quickly as you can start telling the stories that only you can tell, because there will always be better writers than you and there will always be smarter writers than you, but you are the only you.”

“a good writer should draw the reader in by starting in the middle of the story with a hook, then go back and fill in what happened before the hook. Once you have the reader hooked, you can write whatever you want as you slowly reel them in.”

“Something's about to end. Or start. I'm not sure. I just know we're not in the middle anymore. It's safer in the middle.”

“There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.”