“the media are not the holders of power, but they constitute by and large the space where power is decided.”

“Yet, the main issue is not the shaping of the minds by explicit messages in the media, but the absence of a given content in the media.”

“Raum ist der Ausdruck der Gesellschaft.”

“Make-believe is belief in the making.”

“It is the mythical, the romantic seduction of the pseudoknowledge, i.e. the folkore - both popular and scientific - that propagates quickly and easily through society, hiding and diminishing the powerful reality of what the new ideas and technologies can offer to humanity.”

“The very idea of massified advertising meant that large cirulation newpapers were not in the business of selling information to people but rather of selling the attention of their readers to commercial concerns... to tap into the resorvoir of resources constitutred by the growing urban populations”

“No creo en eso de vivir el momento, Molina, nadie vive el momento.”