“But [in bureaucracies], too, decision making takes place in a world full of unceratinties. Any actual system of information processing, planning and control will never be optimal but merely practical, applying rote responses to recurrent problems and employing a variety of contingency tactics to deal with unforeseen events.”

“Imperfect knowledge, incomplete assessment of feedback, limited memory and recall, as well as poor problem-solving skills result in a form of rationality that attains not optimal decisions but more or less satisfactory compromises between conflicting constraints.”

“The very idea of massified advertising meant that large cirulation newpapers were not in the business of selling information to people but rather of selling the attention of their readers to commercial concerns... to tap into the resorvoir of resources constitutred by the growing urban populations”

“L'angoixava la certesa monstruosa que eren feliços sobre una muntanya de cadàvers.”

“Van entretenir-se més en arribar a les dues cases contigües on havien viscut i que, passatgerament, ressuscitaren en ells una emoció fàcil de contenir, perquè ara ja no eren aquelles dues criatures que, de sobte, ho perdien tot, sinó un noi i una noia aleshores inexistents, la història dels quals començava al moment que es decidien a ser origen i no acabament.”

“A BILL OF ASSERTIVE RIGHTSI: You have the right to judge your own behavior, thoughts, and emotions, and to take the responsibility for their initiation and consequences upon yourself.II: You have the right to offer no reasons or excuses for justifying your behavior.III: You have the right to judge if you are responsible for finding solutions to other people’s problems.IV: You have the right to change your mind.V: You have the right to make mistakes—and be responsible for them.VI: You have the right to say, “I don’t know.”VII: You have the right to be independent of the goodwill of others before coping with them.VIII: You have the right to be illogical in making decisions. IX: You have the right to say, “I don’t understand.”X: You have the right to say, “I don’t care.”YOU HAVE THE RIGHT TO SAY NO, WITHOUT FEELING GUILTY”

“Make-believe is belief in the making.”