“If you do just one thing—make one conscious choice—that can change the world, go organic. Buy organic food. Stop using chemicals and start supporting organic farmers. No other single choice you can make to improve the health of your family and the planet will have greater positive repercussions for our future.”

“Organic is something we can all partake of and benefit from. When we demand organic, we are demanding poison-free food. We are demanding clean air. We are demanding pure, fresh water. We are demanding soil that is free to do its job and seeds that are free of toxins. We are demanding that our children be protected from harm. We all need to bite the bullet and do what needs to be done—buy organic whenever we can, insist on organic, fight for organic and work to make it the norm. We must make organic the conventional choice and not the exception available only to the rich and educated.”

“Organic Oreos are not a health food. When Coca-Cola begins selling organic Coke, as it surely will, the company will have struck a blow for the environment perhaps, but not for our health. Most consumers automatically assume that the word "organic" is synomymous with health, but it makes no difference to your insulin metabolism if the high-fructose corn syrup in your soda is organic.”

“No matter what choice you make, it doesn't define you. Not forever. People can make bad choices and change their minds and hearts and do good things later; just as people can make good choices and then turn around and walk a bad path. No choice we make lasts our whole life. It there's ever a choice you've made that you no longer agree with, you can make another choice . . . you can't change the past. Ah, but the future . . . you own the future. So, tell me . . . what choice do you want to make now?”

“There is no greater wrecking ball to the planet than the industries that turn animals into food. No single choice that we make has a bigger or more positive impact.”

“In 1999 the National Research Council concluded that 'the total exposure to naturally occurring carcinogens exceeds the exposure to synthetic carcinogens.'...The point was that even if organics were pesticide-free, the gain wouldn't make up for the downside of organic food: It's more likely to be infested with bacteria because it's grown in 'natural' fertilizer. Natural fertilizer is the health food business's euphemism for cow manure. (The much-criticized 'nonorganic' produce is grown in nitrogen fertilizers. Although organics advocates sneer at the chemicals, 'chemical' nitrogen is perfectly healthy; air is 78 percent nitrogen, after all. We have a choice between foods grown in nitrogen taken from the air, and 'organic' food grown in cow manure.)”