“Cater to your customers’ lifestyles. It will create instant rapport and a lasting sense of “I belong here.”

“Your customers are responsible for your company’s reason for existing.”

“How you think about your customers influences how you respond to them.”

“Even your most loyal customers always have a choice about where to take their business.”

“Thank your customer for complaining and mean it. Most will never bother to complain. They'll just walk away.”

“If you take the approach of “earning” your customers’ business every day and treating them well, they’re less likely to try someone else.”

“Customers are human and humans can view situations in unexpected ways.”