“Even your most loyal customers always have a choice about where to take their business.”

“If you take the approach of “earning” your customers’ business every day and treating them well, they’re less likely to try someone else.”

“When you’re busy, avoid taking the quickest action. Instead make the extra effort to truly serve the customer.”

“Thank your customer for complaining and mean it. Most will never bother to complain. They'll just walk away.”

“How you think about your customers influences how you respond to them.”

“Your customers are responsible for your company’s reason for existing.”

“Cater to your customers’ lifestyles. It will create instant rapport and a lasting sense of “I belong here.”