“Your customers are responsible for your company’s reason for existing.”

“The next step in the process is to measure the impact that these increases in reach have on your number of new transacting customers. The secret to a company’s reach strategy lies in the program’s ability not only to acquire fans, followers, subscribers and connections, but to convert them through its use of social media into transacting customers.”

“The high quality of a company’s customer experience rarely has anything to do with the high price of their product.”

“No matter what your job is, the key is your context, your beliefs about your responsibility to customers and the relationships you intend to enjoy or endure with them.”

“Managers’ responsibility is to ensure that people deliver the expected results, which are the company’s strategy. The company’s strategy, in turn, determines its competitive advantage. So, if a manager does a poor job of motivating employees’ productivity, the enterprise is a weak competitor. ”

“Don't find customers for your products, find products for your customers.”