“We like to think of creativity as a space for untrammelled imagination, free from all constraints. Yetwhile freedom, rule-breaking and inspiration are undoubtedly essential to the creative process, thepopular image of creativity overlooks another aspect: examine the life of any great artist and youwill find evidence of hard work, discipline and a hard-won knowledge of the rules and conventionsof their medium.”

Mark McGuinness

Mark McGuinness - “We like to think of creativity as a...” 1

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