“Many a small thing has been made large by the right kind of advertising.”

“It has occasionally been remarked upon that it is as easy to overlook something large and obvious as it is to overlook something small and niggling, and that the large things one overlooks often cause problems.”

“Thus out of small beginnings greater things have been produced by His hand that made all things of nothing, and gives being to all things that are; and, as one small candle may light a thousand, so the light here kindled hath shone unto many...”

“The great curse of theology and ecclesiasticisim has always been their tendency to sacrifice large interests to small: Charity to Creed, Unity to Uniformity, Fact to Tradition, Ethics to Dogma.”

“Anyone who tells you size doesn't matter has been seeing too many small knives.”

“Advertising is to a genuine article what manure is to land, - it largely increases the product.”