“All media work us over completely.”

“The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be. ”

“if it works it's obsolete”

“I am resolutely opposed to all innovation, all change, but I am determined to understand what’s happening. Because I don’t choose just to sit and let the juggernaut roll over me. Many people seem to think that if you talk about something recent, you’re in favor of it. The exact opposite is true in my case. Anything I talk about is almost certainly something I’m resolutely against. And it seems to me the best way to oppose it is to understand it. And then you know where to turn off the buttons.”

“Our technology forces us to live mythically”

“First we build the tools, then they build us.”

“We become what we behold. We shape our tools, and thereafter our tools shape us.”