“if it works it's obsolete”

Marshall McLuhan

Explore This Quote Further

Quote by Marshall McLuhan: “if it works it's obsolete” - Image 1

Similar quotes

“All media work us over completely.”


“Every society honors its live conformists and its dead troublemakers.”


“Theirs is the customary human reaction when confronted with innovation: to flounder about attempting to adapt old responses to new situations or to simply condemn or ignore the harbingers of change--a practice refined by the Chinese emperors, who used to execute messengers bringing bad news. The new technological environments generate the most pain among those least prepared to alter their old value structures. The literati find the new electronic environment far more threatening than do those less committed to literacy as a way of life. When an individual or social group feels that its whole identity is jeopardized by social or psychic change, its natural reaction is to lash out in defensive fury. But for all their lamentations, the revolution has already taken place.”


“Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?”


“We look at the present through a rear view mirror. We march backwards into the future.”


“Once you see the boundaries of your environment, they are no longer the boundaries of your environment.”