“Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.”

“In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.”

“One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.”

“All words, in every language, are metaphors.”

“Playboy: Have you ever taken LSD yourself?McLUHAN: No, I never have. I'm an observer in these matters, not a participant.”

“Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.”

“the only people who have proof of their sanity are those who have been discharged from mental institutions”