“When we brand things, our brains perceive them as more special and valuable than they actually are.”

“Our arrogancecauses us to imagine special value in this temporary collectionof molecules. Why do we perceive more spiritual valuein the sum of our body parts than on any individual cell inour body? Why don’t we hold funerals when skin cells die?”

“We all have our own special brand of pain and hurt.”

“Sometimes when we are labeled, when we are branded our brand becomes our calling.”

“Because we are more adult than actually mature, we tend to take our sins and baptize them, dressing them up as spiritual maturity.”

“Most people know that when we are faced with an immediate perceived “threat,” adrenaline kicks in and we experience the “fight or flight syndrome”. Well, the brain also works the same at higher levels of processing. When we perceive a “crisis”, even if we have time to think about it, our brain will perceive it as a “danger” or as an “opportunity”. And… we will act accordingly. And… we will have an outcome based on that perception- danger or opportunity. I try to choose “opportunity” every time.”