“Good typography can help your reader devote less attention to the mechanics of reading and more attention to your message. Conversely, bad typography can distract your reader and undermine your message.”

“This is a message from your heartYour most devoted body partTaking blood and making artThis is a message from your heartPounding away into the darkYou could thank me for a startThis is a message from your heart”

“That would distract your attention, and attention is the whole point. Attention to the experience of something given, something you haven't invented in your imagination.”

“Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty. A printed work which cannot be read becomes a product without purpose.”

“Readers usually ignore the typographic interface, gliding comfortably along literacy’s habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself evident, typography can illuminate the construction and identity of a page, screen, place, or product.”

“Sell your book like a can of beans & your readers will place the same value on it.”