“As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.”

“Yet, the main issue is not the shaping of the minds by explicit messages in the media, but the absence of a given content in the media.”

“Design cannot rescue failed content.”

“The present moment is significant, not as the bridge between past and future, but by reason of its contents -- contents which can fill our emptiness and become ours, if we are capable of receiving them. ”

“Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.”

“Fandom, after all, is born of a balance between fascination and frustration: if media content didn't fascinate us, there would be no desire to engage with it; but if it didn't frustrate us on some level, there would be no drive to rewrite or remake it.”