“Tradition with all its happy assumptions and necessary evils, all of its content majorities and stout killers, is not always a reliable guide.”

“When you start with a necessary evil, and then over time the necessity passes away, what's left?”

“Reforms will come as all great reforms have always come in ridding us of evils against both man and animal--not as we change our moral principles but as we discern and accept the implications of principles already held.”

“An author describing the methods of intensive farming, or the excesses of sport hunting, or even the harsher uses of animals in science writes with confidence that most readers will share his sense of concern and indignation. Sounding the call to action--convincing people that change is not only necessary, but actually possible--is more problematic. In protecting animals from cruelty, it is always just one step from the mainstream to the fringe. To condemn the wrong is obvious, to suggest its abolition radical.”

“I know many people far more upright and conscientous than I am who disagree, who think nothing of it. I know that vegetarianism runs against mankind's most casual assumptions about the world and our place within it. And I know that factory farming is an economic inevitability, not likely to end anytime soon. But I don't answer to inevitabilities, and neither do you. I don't answer to the economy. I don't answer to tradition and I don't answer to Everyone. For me, it comes down to a question of whether I am a man or just a consumer. Whether to reason or just to rationalize. Whether to heed my conscience or my every craving, to assert my free will or just my will. Whether to side with the powerful and comfortable or with the weak, afflicted, and forgotten.”

“Factory farming isn't just killing: It is negation, a complete denial of the animal as a living being with his or her own needs and nature. It is not the worst evil we can do, but it is the worst evil we can do to them.”

“Sometimes tradition and habit are just that, comfortable excuses to leave things be, even when they are unjust and unworthy. Sometimes--not often, but sometimes--the cranks and radicals turn out to be right. Sometimes Everyone is wrong.”