“Fear is the most valuable commodity in the universe...Turn on the TV...What are you seeing? People selling their products? No. People selling the fear of you having to live without their products.”

Max Brooks

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“The only rule that ever made sense to me I learned from a history, not an economics, professor at Wharton. "Fear," he used to say, "fear is the most valuable commodity in the universe." That blew me away. "Turn on the TV," he'd say. "What are you seeing? People selling their products? No. People selling the fear of you having to live without their products." Fuckin' A, was he right. Fear of aging, fear of loneliness, fear of poverty, fear of failure. Fear is the most basic emotion we have. Fear is primal. Fear sells.”


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“They say great times make great men. I don't buy it. I saw a lot of weakness, a lot of filth. People who should have risen to the challenge and either couldn't or wouldn't. Greed, fear, stupidity and hate. I saw it before the war, I see it today. [...] I don't know if great times make great men, but I know they can kill them.”


“Joy, sadness, confidence, anxiety, love, hatred, fear-all of these feelings and thousands more that make up the human "heart" are as useless to the living dead as the organ of the same name. Who knows if this is humanity's greatest weakness or strength? The debate continues, and probably will forever.”