“Brilliant strategy is the best route to desirable ends with available means.”

“The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.”

“Strategy is about shaping the future.”

“The real heart of strategy is the strategist.”

“A great strategy meeting is a meeting of minds.”

“Strategy and culture should have breakfast together.”

“Strategy is not really a solo sport – even if you’re the CEO.”