“Strategy is about shaping the future.”

Max Mckeown

Max Mckeown - “Strategy is about shaping the future.” 1

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“The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.”

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“Women who have a deep appreciation for the past will be concerned about shaping a righteous future.”

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“I didn’t want to write SF about people who Sold The Moon or were the big Earth-shattering Newtons-Pasteurs-Einsteins-Hawkings of the future. I wasn’t interested in the people who shaped the future. I was more interested in people who were shaped by the future. People who were products of their environment.”

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“A university is not about results in the next quarter; it is not even about who a student has become by graduation. It is about learning that molds a lifetime, learning that transmits the heritage of millennia; learning that shapes the future”

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“Never let stress shape your strategy. Most women think better after a brisk walk, a light meal, a massage and a nap.”

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