“Think of people like bottles full of a liquid inside but without labels; smell the bottle, pour out what is inside and study it carefully. Never mind the labels; pretend that they don’t exist! Labels are misleading!”

“She wanted only tall smooth bottles whose labels spoke of Proof.”

“Dali blinked at me. "Would you mind making coffee while you're dancing? I smell it on the bottom shelf, either first or second jar on the left." I opened the first jar and looked inside. Coffee. The label said BORAX. "What's up with the labels?" Dali shrugged. "You're in the house of a cat whose job is to spy. He thinks he's clever. I'd be careful with the silverware drawer. There might be a bomb in it.”

“Labels are for filing. Labels are for clothing. Labels are not for people.”

“History — the product, not the raw material — is a bottle with a label. For many years now, the emphasis of historical discussion has been laid upon the label (its iconography, its target-group of customers) and upon the interesting problems of manufacturing bottle-glass. The contents, on the other hand, are tasted in a knowing, perfunctory way and then spat out again. Only amateurs swallow them.”

“What? 'Borderline patients play games'? That what you said? Ernest, you'll never be a real therapist if you think like that. That's exactly what I meant earlier when I talked about the dangers of diagnosis. There are borderlines and there are borderlines. Labels do violence to people. You can't treat the label; you have to treat the person behind the label. (17)”