“But why must the system go to such lengths to block our empathy? Why all the psychological acrobatics? The answer is simple: because we care about animals, and we don't want them to suffer. And because we eat them. Our values and behaviors are incongruent, and this incongruence causes us a certain degree of moral discomfort. In order to alleviate this discomfort, we have three choices: we can change our values to match our behaviors, we can change our behaviors to match our values, or we can change our perception of our behaviors so that they appear to match our values. It is around this third option that our schema of meat is shaped. As long as we neither value unnecessary animal suffering nor stop eating animals, our schema will distort our perceptions of animals and the meat we eat, so that we feel comfortable enough to consume them. And the system that constructs our schema of meat equips us with the means by which to do this.”

“There is nothing extreme about ethical veganism.What is extreme is eating decomposing flesh and animal secretions.What is extreme is that we regard some animals as members of our family while, at the same time, we stick forks into the corpses of other animals.What is extreme is thinking that it is morally acceptable to inflict suffering and death on other sentient creatures simply because we enjoy the taste of animal products or because we like the look of clothes made from animals.What is extreme is that we say that we recognize that “unnecessary” suffering and death cannot be morally justified and then we proceed to engage in exploitation on a daily basis that is completely unnecessary.What is extreme is pretending to embrace peace while we make violence, suffering, torture and death a daily part of our lives.What is extreme is that we excoriate people like Michael Vick, Mary Bale and Sarah Palin as villains while we continue to eat, use, and consume animal products.What is extreme is that we say that we care about animals and that we believe that they are members of the moral community, but we sponsor, support, encourage and promote “happy” meat/dairy labeling schemes. (see 1, 2, 3)What is extreme is not eating flesh but continuing to consume dairy when there is absolutely no rational distinction between meat and dairy (or other animal products). There is as much suffering and death in dairy, eggs, etc., as there is in meat.What is extreme is that we are consuming a diet that is causing disease and resulting in ecological disaster.What is extreme is that we encourage our children to love animals at the same time that we teach them those that they love can also be those whom they harm. We teach our children that love is consistent with commodification. That is truly extreme—and very sad.What is extreme is the fantasy that we will ever find our moral compass with respect to animals as long as they are on our plates and our tables, on our backs, and on our feet.No, ethical veganism is not extreme. But there are many other things that we do not even pay attention to that are extreme.If you are not vegan, go vegan. It’s easy; it’s better for your health and for the planet. But, most important, it’s the morally right thing to do.”

“We are not our feelings. We are not our moods. We are not even our thoughts. The very fact that we can think about these things separates us from them and from the animal world. Self-awareness enables us to stand apart and examine even the way we “see” ourselves—our self-paradigm, the most fundamental paradigm of effectiveness. It affects not only our attitudes and behaviors, but also how we see other people.”

“We are not encouraged, on a daily basis, to pay careful attention to the animals we eat. On the contrary, the meat, dairy, and egg industries all actively encourage us to give thought to our own immediate interest (taste, for example, or cheap food) but not to the real suffering involved. They do so by deliberately withholding information and by cynically presenting us with idealized images of happy animals in beautiful landscapes, scenes of bucolic happiness that do not correspond to anything in the real world. The animals involved suffer agony because of our ignorance. The least we owe them is to lessen that ignorance.”

“Silently the animal catches our glance. The animal looks at us, and whether we look away (from the animal, our plate, our concern, ourselves) or not, we are exposed. Whether we change our lives or do nothing, we have responded. To do nothing is to do something”

“When we commit daily to offering our love, living in integrity, truth and values, we are more easily in tune to live our purpose …. We live our ethical life in all aspects; family, friends and business. Our spirit and body are always with us. In IHood, we choose to honor spiritual behavior over that of our body.”