“Yet on some level we do know the truth. We know that meat production is a messy business, but we choose not to know just how messy it is. We know that meat comes from an animal, but we choose not to connect the dots. And often, we eat animals and choose not to know we're even making a choice. Violent ideologies are structured so that it is not only possible, but inevitable, that we are aware of an unpleasant truth on one level while being oblivious to it on another. Common to all violent ideologies is this phenomenon of knowing without knowing.”

“All people know the same truth. Our lives consist of how we choose to distort it.”

“The soul is the perceiver and revealer of truth. We know the truth when we see it, let skeptic and scoffer say what they choose.”

“Even those who have an air of being wise judge of others only, and do not know themselves. It cannot be in reason to know others and not to know oneself. Therefore one who knows himself may be said to be a man who has knowledge. Though our looks be unpleasing, we do not know it. We do not know that our skill is poor. We do not know that our station is lowly. We do not know that we grow old in years. We do not know that sickness attacks us. We do not know that death is near. We do not know that we have not attained the Way we follow. We do not know what evil is in our own persons, still less what calumny comes from without.”

“We don't know in advance what we're going to do in the future, but the truth is we often don't know what we were thinking in the past.”

“The ability to choose well seems to depend in no small part upon our knowing our own minds. And when we ask for more choice, we seem to be saying, “I know what I want, so however much choice you give me, I will be able to pick out the thing that I want.” We firmly believe that no matter how many alternatives we’re given, ultimately we’ll know which door we prefer to walk through. Yet, paradoxically, asking for more choice is also an admission that we don’t always know what we want, or that we are changeable enough that we cannot know what we want until we are in the moment of choosing. And it’s clear that after a certain point, the amount of time and energy directed toward choosing counteracts the benefits of the choice.”