“But where will this mania for entertainment end? What will people do when they get tired of television? When they get tired of movies? We already know the answer—they go into participatory activities: sports, theme parks, amusement rides, roller coasters. Structured fun, planned thrills. And what will they do when they tire of theme parks and planned thrills? Sooner or later, the artifice becomes too noticeable. They begin to realize that an amusement park is really a kind of jail, in which you pay to be an inmate. ‘This artifice will drive them to seek authenticity. Authenticity will be the buzzword of the twenty-first century. And what is authentic? Anything that is not devised and structured to make a profit. Anything that is not controlled by corporations. Anything that exists for its own sake and assumes its own shape. But of course, nothing in the modern world is allowed to assume its own shape. The modern world is the corporate equivalent of a formal garden, where everything is planted and arranged for effect. Where nothing is untouched, where nothing is authentic.”

“In other centuries, human beings wanted to be saved, or improved, or freed, or educated. But in our century, they want to be entertained. The great fear is not of disease or death, but of boredom. A sense of time on our hands, a sense of nothing to do. A sense that we are not amused.”

“And that's how things are. A day is like a whole life. You start out doing one thing, but end up doing something else, plan to run an errand, but never get there. . . . And at the end of your life, your whole existence has the same haphazard quality, too. Your whole life has the same shape as a single day.”

“Consider cotton prices," Malcolm said. "There are good records of cotton prices going back more than a hundred years. When you study fluctuations in cotton prices, you find that the graph of price fluctuations in the course of a day looks basically like the graph for a week, which looks basically like the graph for a year, or for ten years. And that's how things are. A day is like a whole life. You start out doing one thing, but end up doing something else, plan to run an errand, but never get there... And at the end of your life, your whole existence has that same haphazard quality, too. Your whole life has the same shape as a single day.”

“Raising children is, in a sense, the reason the society exists in the first place. It's the most important thing that happens, and it's the culmination of all the tools and language and social structure that has evolved.”

“Nobody smart knows what they want to do until they get into their twenties or thirties.”

“Life's like a roller coaster till it drops, but what should I scream for? This is my theme park.”