“But where will this mania for entertainment end? What will people do when they get tired of television? When they get tired of movies? We already know the answer—they go into participatory activities: sports, theme parks, amusement rides, roller coasters. Structured fun, planned thrills. And what will they do when they tire of theme parks and planned thrills? Sooner or later, the artifice becomes too noticeable. They begin to realize that an amusement park is really a kind of jail, in which you pay to be an inmate. ‘This artifice will drive them to seek authenticity. Authenticity will be the buzzword of the twenty-first century. And what is authentic? Anything that is not devised and structured to make a profit. Anything that is not controlled by corporations. Anything that exists for its own sake and assumes its own shape. But of course, nothing in the modern world is allowed to assume its own shape. The modern world is the corporate equivalent of a formal garden, where everything is planted and arranged for effect. Where nothing is untouched, where nothing is authentic.”
“Life's like a roller coaster till it drops, but what should I scream for? This is my theme park.”
“What the really great artists do is they're entirely themselves. They're entirely themselves, they've got their own vision, they have their own way of fracturing reality, and if it's authentic and true, you will feel it in your nerve endings.”
“The world is like a ride in an amusement park. And when you choose to go on it you think it's real because that's how powerful our minds are. And the ride goes up and down and round and round. It has thrills and chills and it's very brightly coloured and it's very loud and it's fun, for a while. Some people have been on the ride for a long time and they begin to question: "Is this real, or is this just a ride?" And other people have remembered, and they come back to us, they say, "Hey, don't worry, don't be afraid, ever, because this is just a ride." And we kill those people.”
“Henceforward there is no longer anything absolutely foreign. Everything is within reach. Accordingly, there is no longer anything exclusively `own' either. Authenticity has become folklore, it is ownness simulated for others - to whom the indigene himself belongs.”
“I get tired of hearing it's a crummy world and that people are no damned good. What kind of talk is that? I know a place in Payette, Idaho, where a cook and a waitress and a manager put everything they've got into laying a chicken-fried steak on you.”