“Managers receiving hundreds of thousands a year—and setting their compensation for themselves—are not being paid wages, they are appropriating surplus value in the guise of wages. ”

“Those who had the remaining jobs would have to buy the cheapest stuff possible with their drastically reduced wages, and in order for the manufacturers to keep that stuff cheap, it would have to be made by fifteen-year-olds in China.”

“And you managed to leave the house and be the hero. Who do you think you are, Spider-Man?”

“Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.”

“...[H]uman beings are neurologically ill-designed to be modern Americans. The human brain evolved over hundreds of thousands of years in an environment defined by scarcity. It was not designed, at least originally, for an environment of extreme abundance... Even a person on a diet who sensibly avoids coming face-to-face with a piece of chocolate cake will find it hard to control himself if the chocolate cake somehow finds him... When faced with abundance, the brain's ancient reward pathways are difficult to suppress. In that moment the value of eating the chocolate cake exceeds the value of the diet. We cannot think down the road when we are faced with the chocolate cake.”

“It was the American middle class. No one's house cost more than two or three year's salary, and I doubt the spread in annual wages (except for the osteopath) exceeded more than five thousand dollars. And other than the doctor (who made house calls), the store managers, the minister, the salesman, and the banker, everyone belonged to a union. That meant they worked a forty-hour week, had the entire weekend off (plus two to four weeks' paid vacation in the summer), comprehensive medical benefits, and job security. In return for all that, the country became the most productive in the world and in our little neighborhood it meant your furnace was always working, your kids could be dropped off at the neighbors without notice, you could run next door anytime to borrow a half-dozen eggs, and the doors to all the homes were never locked -- because who would need to steal anything if they already had all that they needed?”

“Last Year Clare would have a lot to say to This Year Clare if she could have peeked into the future and seen me in Kendra Kiger's house. She'd probably slap me upside the head and say some variation of "Hey, Future Clare, wtf?”