“Brain researchers estimate that your unconscious data base outweighs the conscious on an order exceeding ten million to one. This data base is the source of you hidden, natural genius. In other words, a part of you is much smarter than you are.”

“Whatever your discipline, become a student of excellence in all things. Take every opportunity to observe people who manifest the qualities of mastery. These models of excellence will inspire you and guide you toward the fulfillment of your highest potential.”

“Innovation is the creation and delivery of new customer value in the marketplace.”

“Life is a continuous exercise is creative problem solving.”

“The ultimate lesson is that science isn’t special – at least not anymore. Maybe back when Einstein talked to Niels Bohr, and there were only a few dozen important workers in every field. But there are now three million researchers in America. It’s no longer a calling, it’s a career. Science is as corruptible a human activity as any other. Its practitioners aren’t saints, they’re human beings, and they do what human beings do – lie, cheat, steal from one another, sue, hide data, fake data, overstate their own importance and denigrate opposing views unfairly. That’s human nature. It isn’t going to change”

“Could you fall in love with her if she wasn't smarter than you? I mean, she may not be smarter than you. But isn't it important for you to think she is smarter than you in order to fall in love? Think now.”

“When you are so ashamed of your actions, thoughts, or intentions, you lie rather than accepting yourself for who you really are—or, in this case, pretend something happened when it didn’t. The idea of how others see you becomes more important than the reality of you.”