“For a product to carry a health claim on its package, it must first have a package, so right off the bat it's more likely to be processed rather than a whole food.”

“If you’re concerned about your health, you should probably avoid products that make health claims. Why? Because a health claim on a food product is a strong indication it’s not really food, and food is what you want to eat”

“...Only the big food manufacturers have the wherewithal to secure FDA-approved health claims for their products and then trumpet them to the world. Generally, it is the products of modern food science that make the boldest health claims, and these are often founded on incomplete and often bad science. ”

“The Package is the Product, onomatopoeticized”

“Why do people respect the package rather than the man?”

“You're nothing but a product. And what's this product called? Emptiness, dude, that's what it's called. And for the rest of your life, they sell you over and over, right to the end when they package you one last time and plant you in the ground.”