“...Only the big food manufacturers have the wherewithal to secure FDA-approved health claims for their products and then trumpet them to the world. Generally, it is the products of modern food science that make the boldest health claims, and these are often founded on incomplete and often bad science. ”

“If you’re concerned about your health, you should probably avoid products that make health claims. Why? Because a health claim on a food product is a strong indication it’s not really food, and food is what you want to eat”

“For a product to carry a health claim on its package, it must first have a package, so right off the bat it's more likely to be processed rather than a whole food.”

“We generally accept that it's natural for carnivorous wild animals to kill other animals in order to live. But people don't often think (or even know) about the extraordinary and unnatural suffering that humans inflict on the animals that we freely harvest for food, with the help of modern high technology and the animal food sciences.”

“The question of the relation between modernity and postmodernity revolves around the issue of 'legitimation.' Modernity, then, appeals to science to legitimate its claim - and by 'science' we simply mean the notion of a universal, autonomous reason. Science, then, is opposed to narrative, which attempts not to prove its claims but rather to proclaim them within a story.”

“Sylvester Graham, he of the eponymous health-food cracker, claimed that a man who could make it to the age of thirty without giving in to the temptations of his sexual urges would be a veritable god.”