“The fast-food hamburger has been brilliantly engineered to offer a succulent and tasty first bite, a bite that in fact would be impossible to enjoy if the eater could accurately picture the feedlot and slaughterhouse and the workers behind it or knew anything about the 'artificial grill flavor' that made the first bite so convincing. This is a hamburger to hurry through, no question. By comparison, eating a grass-fed burger when you can picture the green pastures in which the animal grazed is a pleasure of another order, not a simple one, to be sure, but one based on knowledge rather than ignorance and gratitude rather than indifference. To eat slowly, then, also means to eat deliberately, in the original sense of the word: 'from freedom' instead of compulsion. ”

“It was indeed a long wait, well over two hours. I sat in the car and listened to the radio and tried to picture, bite by bite, what it was like to eat a medianochesandwich: the crackle of the bread crust, socrisp and toasty it scratches the inside of your mouth as you bite down. Then the first taste of mustard, followed by the soothing cheese and the salt of the meat. Next bite—a piece of pickle. Chew it all up; let the flavors mingle. Swallow. Take a big sip of Iron Beer (pronounced Ee-roan Bay-er, and it’s a soda). Sigh. Sheer bliss. I would rather eat than do anything else except play with the Passenger. It’s a true miracle of genetics that I am not fat.”

“I said before that McDonald's serves a kind of comfort food, but after a few bites I'm more inclined to think they're selling something more schematic than that--something more like a signifier of comfort food. So you eat more and eat more quickly, hoping somehow to catch up to the original idea of a cheeseburger or French fry as it retreats over the horizon. And so it goes, bite after bite, until you feel not satisfied exactly, but simply, regrettably, full.”

“Give me the storm and tempest of thought and action, rather than the dead calm of ignorance and faith! Banish me from Eden when you will; but first let me eat of the fruit of the tree of knowledge!”

“Words are anchors for sense experience, but the experience is not the reality, and the word is not the experience. Language is thus two removes from reality. To argue about the real meaning of a word is rather like arguing that one menu tastes better than another because you prefer the food that is printed on it...To come to believe that the external world is patterned by the way we talk about it is even worse than eating the menu - it is eating the printing ink on the menu. Words can be combined and manipulated in ways that have nothing to do with sensory experience.”

“Hear me out. Would you eat a hamburger if there was any chance it could punch you in the face?- How is a hamburger supposed to punch me in the face?Just say that it can. Would you bother? Or would you eat something else?”