“The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.”

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”

“Markets are useful instruments for organizing productive activity. But unless we want to let the market rewrite the norms that govern social institutions, we need a public debate about the moral limits of markets.”

“But now science is the belief system that is hundreds of years old. And, like the medieval system before it, science is starting not to fit the world any more. Science has attained so much power that its practical limits begin to be apparent. Largely through science, billions of us live in one small world, densely packed and intercommunicating. But science cannot help us decide what to do with that world, or how to live. Science can make a nuclear reactor, but it cannot tell us not to build it. Science can make pesticide, but cannot tell us not to use it. And our world starts to seem polluted in fundamental ways---air, and water, and land---because of ungovernable science.”

“I don't understand an age where meanings dissolve and all we're left with are names that last for a minute, where symbols don't symbolize anything but a marketed product, where politics and money create greatness. I'm glad to have been alive during times when this was not as true: when the market was not determining what food we wanted, then giving exactly what we wanted back to us, thus creating a dangerous loop, because in this vicious circle expectations are granted, not questioned or surpassed.January 1999”

“Government exists to protect us from each other. Where government has gone beyond its limits is in deciding to protect us from ourselves.”