“Yet as a general rule it's a whole lot easier to slap a health claim on a box of sugary cereal than on a raw potato or a carrot, with the perverse result that the most healthful foods in the supermarket sit there quietly in the produce section, silent as stroke victims, while a few aisles over in Cereal the Cocoa Puffs and Lucky Charms are screaming their newfound "whole-grain goodness" to the rafters.”

“Be in the World, Not of the World—Kind of like Lucky Charms cereal: there are lots of pretty marshmallows in with the cereal, but they’re not the same. So live with the cereal, but remember: you’re a pretty marshmallow.”

“Many of us think of people who lobby for pure water and pure food as food faddists or health nuts. We call a section in our local supermarket the "Health Food Section." What is the rest of the store called, the "Death and Disease Section"?”

“Then I remembered how my Weight Watchers leader told us to 'walk the circumference of the supermarket', meaning to avoid the aisles in the middle that held the most dangerous foods: the processed foods, the foods full of sugary and fatty goodness. She told us to stick to the outside - the dairy, meat, fish, and produces aisles. So I did.”

“For a product to carry a health claim on its package, it must first have a package, so right off the bat it's more likely to be processed rather than a whole food.”

“Lucky Charms are like the vampires of breakfast cereal. They're magical, they're delicious, they're a little bit dangerous and bad for you. They initially make you feel great, but then over time you realize that maybe your relationship with Lucky Charms is just a little bit unhealthy and you start to think, 'Maybe I don't want to be in a long-term relationship with a breakfast cereal that tastes delicious but damages my health.' But then the Lucky Charms gets all stalker on you and for some reason you kind of like that. It makes you feel special. So yeah, you spend your life with Lucky Charms. That's awesome. That's a great way to... get diabetes.”