“Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.”

“The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.”

“For being different, it’s easy. But to be unique, it’s a complicated thing.”

“I am unique...I play by a different set of rules; I am not intimidated by anything.”

“Managers’ responsibility is to ensure that people deliver the expected results, which are the company’s strategy. The company’s strategy, in turn, determines its competitive advantage. So, if a manager does a poor job of motivating employees’ productivity, the enterprise is a weak competitor. ”

“Happiness means different things at different times. First, we think it's about being with a special person. Then we think it's about being special. Finally we find it's about being.”