“The essence of strategy is choosing what not to do.”
“In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.”
“Idle dreaming is often of the essence of what we do”
“Do what you do for the sheer joy of it,Do what you choose,not what someone else chooses for you.”
“I don’t know what I’ll do until I know what you’ll do. I’m proactive with my preemptive reactive strategy. ”
“Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.”