“...The beauty of New York rests on a completely different base. It's unintentional. It arose independent of human design, like a stalagmitic cavern. Forms which are in themselves quite ugly turn up fortuitously, without design, in such incredible surroundings that they sparkle with a sudden wondrous poetry. ... Unintentional beauty. Yes. Another way of putting it might be 'beauty by mistake.”

“Beauty in the European sense has always had a premeditated quality to it. We've always had an aesthetic intention and a long-range plan. That's what enabled western man to spend decades building a Gothic cathedral or a Renaissance piazza. The beauty of New York rests on a completely different base. It's unintentional. It arose independent of human designt, like a stalagmitic cavern. Forms which in themselves quite ugly turn up fortuitously, without design, in such incredible surroundings that they sparkle with with a sudden wondrous poetry...Sabina was very much attracted by the alien quality of New York's beauty. Fran found it intriguing but frightening; it made him feel homesick for Europe. ”

“The beautiful has but one type, the ugly has a thousand. The fact is that the beautiful, humanly speaking, is merely form considered in its simplest aspect, in its most perfect symmetry, in its most entire harmony with our make-up. Thus the ensemble that it offers us is always complete, but restricted like ourselves. What we call the ugly, on the contrary, is a detail of a great whole which eludes us, and which is in harmony, not with man but with all creation. That is why it constantly presents itself to us in new but incomplete aspects...”

“Copywriting is a design muse, it carves a beautiful masterpiece in an imaginative way.”

“It may happen that we do not always want the most beautiful form, but one of our own designing.”

“Dusty, dark, cold, and hard, coal has no beauty of its own, but when it is consummated by fire it is beautiful and becomes what it was designed to be.”