“The mandarins of culture—what do they do to teach the common folk to read? It's no good writing down lists of books for farmers and compiling five-foot shelves; you've got to go out and visit the people yourself—take the books to them, talk to the teachers and bully the editors of country newspapers and farm magazines and tell the children stories—and then little by little you begin to get good books circulating in the veins of the nation. It's a great work, mind you!”

“What do you read?I read what friends tell me is good. This explains the book's success, partially. It got very good reviews. Good reviews will get you a readership right away, but that's it. The review or the article appears one day in a magazine or a newspaper, then it's gone. Word of mouth is a continuing phenomenon, much more powerful.”

“There are books full of great writing that don't have very good stories. Read sometimes for the story... don't be like the book-snobs who won't do that. Read sometimes for the words--the language. Don't be like the play-it-safers who won't do that. But when you find a book that has both a good story and good words, treasure that book.”

“Here's the truth about telling stories with your life. It's going to sound like a great idea, and you're going to get excited about it, and then when it comes time to do the work, you're not going to want to do it. It's like that with writing books, and it's like that with life. People love to have lived a great story, but few people like the work it takes to make it happen. But joy costs pain.”

“It's the whole country that makes or breaks a thing like this. New York has very little to do with it. Now if it were a play, it would be different. New York does make or break a play; but it doesn't make or break a book; it doesn't make or break a magazine. The great mass of the readers are outside of New York and the rural districts are what we have got to go for. They don't read much in New York; they write and talk about what they've written. Don't you worry.”

“if you want to convince children of the power of books, don’t tell them stories are good. Tell them a good story.”