“A good book deserves an active reading. The activity of reading does not stop with the work of understanding what a book says. It must be completed by the work of criticism, the work of judging. The undemanding reader fails to satisfy this requirement, probably even more than he fails to analyze and interpret. He not only makes no effort to understand; he also dismisses a book simply by putting it aside and forgetting it. Worse than faintly praising it, he damns it by giving it no critical consideration whatever.”

“Every reader, as he reads, is actually the reader of himself. The writer's work is only a kind of optical instrument he provides the reader so he can discern what he might never have seen in himself without this book. The reader's recognition in himself of what the book says is the proof of the book's truth.”

“. . . according to Lem's Law, 'No one reads; if someone does read, he doesn't understand; if he understands, he immediately forgets' -- owing to general lack of time, the oversupply of books, and the perfection of advertising.”

“To Jacob the act of critiquing art was essentially imprecise. That's why he didn't read reviews on anything he liked, be it a book, a movie, or a record. He believed that any work an artist puts forth which contains the truth as he or she sees it is worthy of consideration, and any commentary of the work beyond that is nothing more than pure individual opinion and should not be considered relevant to the work itself.”

“The popular distinction between 'constructive' and 'destructive' criticism is a sentimentality: the mind too weak to perceive in what respects the bad fails is not strong enough to appreciate in what the good succeeds. To be without discrimination is to be unable to praise. The critic who lets you know that he always looks for something to like in works he discusses is not telling you anything about the works or about art; he is saying 'see what a nice person I am.”

“Thus it has come about that our theoretical and critical literature, instead of giving plain, straightforward arguments in which the author at least always knows what he is saying and the reader what he is reading, is crammed with jargon, ending at obscure crossroads where the author loses its readers. Sometimes these books are even worse: they are just hollow shells. The author himself no longer knows just what he is thinking and soothes himself with obscure ideas which would not satisfy him if expressed in plain speech.”