“A terroir only exists by virtue of one's childhood mythology . . . we have invented these words of tradition rooted deep in the land and identity of a region . . . because we want to solidify and objectify the magical, bygone years that preceded the horror of becoming an adult.”

“Mythology is composed by poets out of their insights and realizations. Mythologies are not invented; they are found. You can no more tell us what your dream is going to be tonight than we can invent a myth. Myths come from the mystical region of essential experience.”

“We want our children to have a childhood that's magical and enriched, but I'll bet that your best childhood memories involve something you were thrilled to do by yourself. These are childhood's magic words: "I did it myself!”

“We become adolescents when the words that adults exchange with one another become intelligible to us.”

“I think perhaps the adults we become are formed in childhood and there's no way around it.”

“Why does there appear to be so little magic in the world these days? It is because people have stopped believing in it or lose touch with it as they grow up. It is because we have become so sophisticated and lost our ancient and natural roots. It is because religion, science and education have taught us that magic does not exist. That even supposing it does exist – which to many is far too big an 'if' – then it couldn't possibly work. Their self-fulfilling sophistry complete, they then turn round and say 'There you are you see, there is no magic in the world, just as we said.' And we and the world are all the poorer as a result of this. I mean, what are we left with? Santa, the Easter Bunny, Harry Potter and the Tooth Fairy.”