“So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid.”

“Latins for Republicans - it's like roaches for Raid. ”

“Who says we need the walls back up? You're roaches, we're Raid. We'll get rid of you eventually.”

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”

“If life was a dream, then dying must be the moment when you woke up. It was so simple it must be true. You died, the dream was over, you woke up. That's what people meant when they talked about going to heaven. It was like waking up.”

“The roots of war are in the way we live our daily lives -- the way we develop our industries, build up our society, and consume goods.”