“In the history of the world there have been lots of onces and lots of times, and every time has had a once upon it.Most people will tell you that the once upon a time happened in a land far, far away, but it really depends on where you are. The once upon a time may have been just outside your back door. It may have been beneath your very feet. It might not have been in a land at all but deep in the sea's belly or bobbing around on its back.”

“Once upon a time and long ago, in fact so long ago that I couldn't have been there, and I wasn't there, but I'll tell you anyways: once upon a time and long ago...”

“Really believing in "once upon a time". Believing that it will draw you in, take you with me to a place you've never been before.”

“When you write your first novel you don't really know what you're doing. There may be writers out there who are brilliant, incisive and in control from their first 'Once upon a time'. I'm not one of them. Every once upon a time for me is another experience of white-water rafting in a leaky inner tube. And I have this theory that while the Story Council has its faults, it does have some idea that if books are going to get written, authors have to be able to write them.”

“Once upon a time... a long time ago... things that happened once perhaps but have been talked about for so long that nobody really knows. And underneath all the bits that people have added the magic swords and lamps they're all about one thing - the good hero fighting the giant or the witch or the wicked uncle. Good against bad. Good against evil.”

“So here is my story, may it bringSome smiles and a tear or so,It happened once upon a time,Far away, and long ago,Outside the night wind keens and wails,Come listen to me, the Teller of Tales!”