“In the 1990s, the Rand Corporation conducted a study on cocaine use in the United States and various control strategies to reduce that usage...The Rand researchers found that Option 4--the treatment option-- was seven times as cost-effective as Option 3, the domestic enforcement option.”

“In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.”

“Options abound in our world. You can choose where to stay and how to stay there. Where you are Today is as a result of the option you took yesterday and no doubt where you will be Tomorrow is embedded in your option Today. Choose right; choose wisely, Take THE BEST OPTION. The Best Option will deliver your inheritance to you. It will change your state and deliver to you, your brand new estate. You do not blame anyone for failing to do it right the first time. You accept the blame. The Best Option will cause you to get it right the first time and always.”

“There is always a better option, than the option giving up.”

“Options abound world over, Options to choose from and be the best.”

“Family dinner. Seven-thirty sharp. Tie optional. Straight-jacker required.”