“Ideology is a virus.”

“Is it a virus, a drug, or a religion... What's the difference”

“This Snow Crash thing--is it a virus, a drug, or a religion?” Juanita shrugs. “What's the difference?”

“The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.”

“As soon as you're sure you're right, there's no point in your being here.”

“I mean, who wants to be the fucking goddess of macrame?”

“The sight of the bare katana inspires everyone to a practically Nipponese level of politeness”